Dynamics Customer Insights is an innovative and flexible customer data platform that enables your company to generate a coherent and comprehensive profile for your customers.
Consumers nowadays have high expectations when it comes to customer service and customer experience and demonstrate this in their purchasing habits. Customer-centered companies meet these requirements and place the target group at the focus of their commercial practice. After all, to win over these demanding customers, you have to understand their needs, build trust in your brand, increase customer retention, and engage them across all channels with seamless and highly individualized processes.
Microsoft Customer Insight plays an important role in sorting your data into standardized customer profiles and use these to advise the strategy.
The customer data platform collates customer data from a wide range of different sources and generates a 360⁰ view in real-time in the form of profiles.
This innovative technology – based on artificial intelligence – allows you to generate digital customer datasets based on a variety of different data sources (e.g. CRM systems). The information generated by the system’s intelligent predictive analytics tools helps you to make informed company decisions fast and steer your company in the optimum direction.
The diagram below shows this entire process from data aggregation, collation, and standardization in profiles right through to a clear depiction of insights and the generation of future measures. This allows you to offer potential customers the perfect range and impress with tailored products and services and seamless interaction.
The AI-based customer data platform from Microsoft for your customer insight management
Big data analytics & individual KPIs
Transfer to all standard marketing automation tools
Qualification of customer profiles
Standardization of customer data from a variety of different sources (e.g. CRM)
Integration of Power BI as reporting and analysis tool (dashboards)
Customer segmentation based on behavior, transaction, and demographic data (data mining)
Microsoft Biz Apps (D365 and Power Platform) as a seamless digital process platform for customer service
Export of segments as first party data to Google Ads or Facebook Ads Manager for retargeting or lookalike advertising
Extensive set of readymade connectors for data source integration (custom connectors are also available)
Using the features above can help you achieve