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Whitepaper: Building an E-commerce Site for growth

Retailers are redesigning and upgrading existing e-commerce websites to support m-commerce, integrate Web 2.0 functionality and create localized e-commerce sites for the booming Asia market.

Given the rapid changes that are taking place all around us, an e-commerce system needs a scalable, modular and flexible web platform that delivers a diverse suite of value added functionality to customers.

This technology platform must scale easily by adding new hardware to support increased levels of data traffic. Additionally, the architecture must support integration with multiple backend applications (inside and outside of the infrastructure) to ensure successful completion of business transactions.

Bamboo’s e-commerce solution enables businesses to rapidly enter the global market and reach a new world of customers through multiple online channels and platforms.

Features:

  • Going beyond the traditional shopping cart to provide high levels of interactivity, customer guidance and delivery through multiple online channels (e.g., mobile) and platforms (e.g., social networks).
  • Mobile e-commerce capabilities, such as mobile shopping applications, SMS marketing, etc.
  • Integration with social media.
  • Contextually aware features to allow businesses to tailor offerings based on location and/or consumer interests. 
  • Includes detailed requirements analysis, visual design, customization and data migration.
  • Optimizes current infrastructure and return of investment.
  • Business intelligence and analytics functions enable businesses to formulate targeted marketing strategies in real time.

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